Sales - Aquatic Intel

Elly’s Freshwater Fish Memorial Weekend Sale

Ell’s Freshwater Fish is honoring those who served — and treating the fish-keeping community in Villa Park and across Chicago’s western suburbs to 30% off all live stock, in store only, this Friday through Sunday!

Bettas, Black Diamond Stingrays, Goldfish, Neocaridina Shrimp, Guppies, and more — all at 30% off. This is a rare deal you won’t want to miss.

Please note: The store will be closed on Memorial Day Monday out of respect for the holiday.

Thank you for your support, and thank you to all who have served. 🙏

📍 328 E St. Charles Rd, Villa Park, IL 60181

J4 Aquatics Memorial Weekend Sale

Sales

Chicago’s south suburb fishkeepers, this one’s for you. J4 Aquatics in Oak Lawn is celebrating Memorial Day with 20% off all fish, invertebrates, and aquarium plants — May 23–25 only!

Whether you’re starting a new tank or adding to an existing setup, now’s the perfect time to stock up. Use code J4MEMORIAL20 at checkout.

📍 4724 W 103rd St., Oak Lawn, IL 🕐 Mon–Sat 11–7 | Sun 11–5 (Yes, we’re open Memorial Day!) 🌐 www.j4flowerhorns.com

The Aquatic Sale Roundup – 5/21/26

Sales

Goldfish lovers — Eddie’s Fin Farm is running a Memorial Day sale. Use code MEMORIAL20 at checkout for 20% off.

Prism Bettas and Goldfish is having a SALE! 🐟🐠

✨ 50% off bettas and goldfish with a $100+ purchase of applicable fish
🐠 30% off bettas under $100
🐟 40% off goldfish under $100

Whether you’re a betta collector or a goldfish keeper, this is a great time to add something stunning to your tank.

The sale is still going! 🐟 NuAqua Shop has 20% off Tanganyikan cichlids — if you’ve been thinking about setting up a Lake Tanganyika tank or adding to an existing one, now’s the time.

Hello World!

Sales

Welcome to the first issue of Aquatic Intel!

Every week I dig through the sales pages, new arrival lists, and oddball corners of the aquatics internet so you don’t have to. Best deals, fresh livestock, the stuff that’s easy to miss if you blink — all in one place. I’m also just getting started, so expect more content to roll in as this thing grows. It’s gonna be good. Glad you’re here — let’s get into it!

Sale Alerts

Quick heads up for the Tanganyika fans — Nu Aqua is running 20% off their entire Tanganyikan Cichlid collection right now. We’re talking Leleupi, Julidochromis, Similis Shell Dwellers, Masked Julies — proper rift lake stuff, all fully quarantined before they ship. As a Chicagoland shop that actually takes livestock seriously, these guys are worth knowing about. Grab ’em while stock lasts.

Fancy goldfish people, this one’s for you — Prism Bettas out of Illinois is running 40% off their entire goldfish collection right now. We’re talking Thai-imported Orandas, Calico Ranchus, Tiger Calico show fish, Ryukins, Telescopes — serious fancy goldfish at a serious discount. The 40% comes off at checkout (new orders only, can’t be combined). Browse the full collection here.

Imperial Tropicals just dropped their weekly sale — and this week is heavy on cichlids. Eureka Peacocks are going from $7.99 (regularly $49.99), Yellow Head Peacocks from $9.99 (regularly $39.99), and there are BOGO deals on Giraffe Cichlids, Elongatus Jewel Spots, Deepwater Creek Rainbowfish, and Sunburst Platies. Diamond Tetras and Jaguar Cichlids are 50% off too. Worth noting: Imperial Tropicals breeds their own fish and has been doing it since 1970, so you’re buying direct from the source. Check the full sale here — it runs until next Friday at 1 PM EST.

Kaiju Goldfish is running a clearance sale on their premium imported fancy goldfish — 20-30% off some seriously stunning fish. We’re talking Tiger Orandas, Sapphire Blue Orandas, Apache Rosetail Orandas, Sakura Ryukins, Snow White Buffalo Ranchus — the kind of show-quality fish you don’t see discounted very often. Prices range from $62 on up, but these are competition-grade imports, so that’s genuinely a deal. Browse the full clearance here.

Sometimes the big box stores come through. Both PetSmart and Petco are running 50% off aquarium tanks right now — PetSmart has Aqueon and Marineland at half price, and Petco has their Imagitarium line marked down the same. Not the most exciting livestock news, but if you’ve been eyeing a new build or want a cheap quarantine/grow-out tank, this is a genuinely good time to grab one. PetSmart tanks here and Petco tanks here.